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How to Create a Personalized VAST Ad in Flite in 3 Minutes or Less
Video advertising is sweeping the advertising industry in a big way. It is becoming a larger piece of advertisers’ budgets and publishers’ digital strategies. One of the foundational ingredients for...
View ArticleThe Era of 1:1 Marketing
Every so often, my mother gets retargeted a bunch of ads and then when I speak to her she complains that she’s being ‘followed.’ From a technology standpoint, yes she is. Yet every time this happens,...
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Flite Mechanics: Dashboards at Flite
Author and dashboard expert Stephen Few defines a dashboard as “a visual display of the most important information needed to achieve one or more objectives, consolidated and arranged on a single screen...
View ArticleFlite Academy #2: Creative Management Platforms, Defined.
In our previous post, we introduced programmatic creative as the use of data and automation to bring precision, speed, and scale to the creative process. Here, we introduce the Creative Management...
View ArticleDesigners Who Code: Mekuria Getinet
In the current construct of ad tech, the lines are continually blurring from creative to tech. Designers are becoming more tech savvy and doing things that creatives never considered touching 10 years...
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Infographic: 2016 Summer Olympics Captures the Eyes and Ears of Digital...
According to a recent AdWeek article, NBC has already racked in over $1B in ad sales for the 2016 games in Rio. And digital ad sales are anticipated to increase by over 50%.* Such a large sales...
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Flite Mechanics: Time Zone Conversions in MySQL
A wise man once said that the safest way to store date and time values in MySQL is to store Unix timestamps in an unsigned INT column. I agree with Baron, but most of us have to deal with DATE,...
View ArticleHow to Create a Personalized Video Scroll Reveal Ad in Flite in 3 Minutes or...
Last time we mentioned to be on the lookout for future tutorials on how to create an ad in Flite in 3 minutes. For those of you that missed our last post, we will walk through how to build a...
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Finding Mobile Relevancy: Blurred or Unblurred Lines?
How would you define a good ad? Do you think about the tension between user experiences that audiences seek and the experiences that advertisers put in front of them? And what role does design and...
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Using Weather Data to Deliver Personalized Creative
By Carl Weber: Director of Business Development, WeatherAlpha WeatherAlpha’s mission is to provide a one-stop-shop for a wide range of weather-related data. We provide expert consultation for how...
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Scoring a Few Golden Eggs From Your Digital Video Goose
For anyone that has been in advertising for more than five minutes knows that digital video is the end all and video on mobile must be a part of every digital strategy. While all of that is true, and...
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Make Back-to-School 2016 a 1:1 Shopping Experience
School is almost back in session and marketers and publishers are responsible for personalizing the shopping experience, both online and in-store, for a variety of audiences. And like every other...
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BrandU Highlights 1:1 Communication
Last week, Flite sponsored the BrandU conference in New York. This is a relatively-new conference, run by Bonin Bough, with the purpose being to provide mid and high-level brand managers and agency...
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Flite Academy III: Digital Video Advertising (A Curated Glossary)
There’s no denying video’s rampant growth in digital advertising today. Consumer attention is shifting quickly from traditional broadcast television to internet connected devices and marketers are...
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The Perfect Marketing Campaign Fallacy
The conventional digital marketing workflow is etched in stone: Plan campaign, launch campaign, extract data, churn reports, share meaningful learnings with the client, and repeat.Where the fallacy...
View ArticleDigital Video Is Great…When You Can Measure It
The IAB’s recent report on digital video’s explosive growth was the veritable symphony to the chorus that we’ve all been hearing from the industry the past two or three years. All the facts are there....
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Data and Media Continue to Join the Creative Party at Cannes Lions
The Cannes Lions International Festival of Creativity brought together everyone and anyone who is either a decision-maker, an influencer, or a trailblazer in the industry. It has been said not being...
View ArticleHow to Create a Personalized Video Mosaic Ad in 3 Minutes or Less
It’s been some time since we showcased how to build one of the many beautiful and engaging Flite ad products. Well, today you’re in luck. We're going to build a Video Mosaic ad in 3 minutes or less....
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Viva Technology Paris: Monetizing Mobile & Improving the User Experience
Amidst the global fanfare of Euro 2016, people from all over Europe filling the streets to catch a glimpse of the match on the big screens, or cramming into bars to cheer on their nation, a...
View ArticleVideo Advertising Works Best When Actually Seen
Would you ever want to receive only a percentage of something you paid for? Of course not. This is precisely why the concept of “video viewability” has been of great interest to brand advertisers,...
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